Deputy Director, Marketing at Washington

Job Description

Position Summary:

Under the supervision of the Vice President of Marketing and Graphics, the Marketing Deputy Director is responsible for furthering the association brand while executing multi-faceted marketing campaigns aimed at increasing visibility for the association’s conferences, courses, other educational offerings, business partnerships, and other association programs.

 

This position requires strong strategic thinking and outstanding project management skills to develop and execute integrated marketing plans for various clients/products within the association. The person in this position must have a solid understanding of marketing best practices, and the drive to uncover new initiatives and ways of improving the association’s marketing efforts. The ideal candidate has strong interpersonal skills and excels working across disciplines and under tight deadlines. The position is within the Marketing and Graphics team, a division of the Public Affairs department which is responsible for marketing and graphics, conferences and education, web and digital strategy, media relations, grassroots and strategic communications.

Specific Responsibilities:

• Develop short- and long-term strategically solid integrated marketing programs

• Understand market conditions and competitors, and recommend program based on market intelligence
• Meet with key internal clients regularly to stay informed of client goals and challenges and make recommendations to support client’s needs
• Project management and timely execution, including creation of a master marketing calendar, of integrated programs including print, online, multimedia, direct mail, and social media
• Oversight of marketing results, including taking corrective action to guarantee that achievement of marketing objectives falls within designated goals and budgets
• Budget management and cost tracking of programs

• Ensure that marketing efforts adhere to corporate brand and messaging guidelines
• Work as part of a team aimed at increasing the corporate database
• Ensure message consistency and brand management across all channels
• Work with digital team to increase traffic to Twitter, LinkedIn, website, etc.
• Oversee production of weekly research marketing dashboard report and draw strategic conclusions from data to inform strategic marketing plan
• Manage outside resources, including recommendation to use outside resources when necessary
• Some copywriting and proofreading involved; review copy for strategic direction and accuracy
• Other duties as assigned

Supervisory Responsibility:

• Manage project teams
• Manage outside resources hired to support individual projects

Job Requirements

Skills:

• Management of internal staff/teams as well as outside resources
• Outstanding project management skills and the ability to continue to find ways to streamline processes and procedures
• Detail oriented
• Strong writing skills, including strategically directing copy
• Strong proofreading skills
• Budget management/cost tracking
• Outstanding interpersonal skills
• Ability to lead creative input meetings, present concepts, and influence outcomes
• Exceptional computer skills
• Ability to adapt to new technologies
• Willingness to think outside the box to find solutions with a tenacity to follow through on tasks
• Understanding of brand management, trade associations and advocacy
• Ability to balance revenue goals along with the advocacy goals of the association.

Experience:

• 6+ years marketing / advertising experience
• Advertising or marketing agency experience preferred
• Health care experience preferred
• 5+ years project management experience preferred
• Project management software experience preferred
• Microsoft suite of products
• Social media experience preferred

Education:

• Bachelors degree in advertising, communications or related area

Certification Requirements: 

None

Significant Work Activities & Conditions

 

• Continuous sitting for prolonged periods more than three consecutive hours in an 8 hour day.
• Keyboard use of greater or equal to 80 % of the workday.

Percent of Travel  0-25%

The purpose of a job description is to describe the overall function and general responsibilities of a job. Job descriptions are used in hiring and training and to provide employees with a better understanding of employer expectations. Actual job functions and duties will vary as job responsibilities and business needs require.

Equal Opportunity Employer M/F/D/V

Interested candidates must send resume, references and a cover letter that includes salary requirements to:  [Click Here to Email Your Resum] or mail to:

 

Americas Health Insurance Plans (AHIP)

ATTN: HR Dept/MKDDM

601 Pennsylvania Avenue, NW

South Building, Suite 500

Washington, DC 20004

 

Country: USA, State: Dist of Columbia, City: Washington, Company: America's Health Insurance Plans (AHIP).