Search Engine Marketing Coordinator at Washington

Job Description

Carfax is currently seeking a Search Engine Marketing Manager for their location in Centreville, VA (relocation assistance may be offered). The Search Engine Marketing Manager will be responsible to increasing traffic and revenue to Carfax through the search engines and social media. As a Search expert, you will be expected to have an advanced understanding of SEO tactics (including search engine algorithms and ranking factors) as well as best practices to maximize Pay Per Click (PPC) and Social Media Optimization (SMO). This person should have a strong understanding of how best to optimize organic and paid listings for the most profitable search program possible. It is also important you have a forward-looking approach to the search industry and the future of SEO, PPC and Social Media.

Responsibilities of the Search Engine Marketing Manager:

• Drive process and oversee functions such as technical website analysis, competitive/keyword research, and link analysis.
• Review and drive recommendations to improve search engine accessibility for site architecture, navigation, and creative to drive implementation of improvements.
• Stay current on new SEO trends/practices and continually analyze and leverage the opportunities for growing organic traffic.
• Responsible for monitoring, reviewing and updating web site traffic reports, as well as reporting on monthly campaigns and statistical analysis.
• Develop new ways of driving traffic and manage the implementation with the help of development team.
• Responsible for in-bound and out-bound link development from relevant sites and directories, including leveraging social networking platforms/services for link Building.
• Researches and develops SEM best practices to identify new market opportunities and maximize traffic growth and identify a robust SEO keyword list.
• Work with the consumer marketing team, creative services, PR, and the IT team to provide business intelligence, performance analysis and recommendations.
• Provide Search best practices and recommendations for new products and emerging channels i.e, mobile and social media.

Requirements of the Search Engine Marketing Manager:

• Associates degree or Bachelors degree strongly preferred
• 3 years of experience managing search engine optimization
• Aggressive, goal-oriented, results driven-focused on achieving goals & success of programs.
• Experience in marketing with excellent project management and cross functional skills.
• Skilled at managing and prioritizing multiple projects and tasks, with strong planning and follow-up skills.
• Strong analytical skills, detail oriented and highly organized.
• Team player with the ability to work in a fast paced environment.
• Self-motivated, able to work independently with minimum supervision.
• Proficient in MS Word, Excel and PowerPoint, knowledge of HTML is helpful

We Offer:

• Competitive Annual Salary
• Bonus Potential
• Health/Dental/Prescription/Vision Insurance
• Employee Retirement Savings Plan 401K
• Flexible Savings Account
• Pet Insurance
• Combined Time Off
• Free Friday Lunch
• Automotive supplier discount program, Corporate Sales programs
• Employee Fitness Reimbursement Program
• Wellness Programs
• Computer Loan Program
• Much More!

The most trusted provider of vehicle history information, CARFAX is used by millions of consumers each year. CARFAX Vehicle History Reports are available on all used cars and light trucks model year 1981 or later. Using the unique 17-character vehicle identification number (VIN), a CARFAX Report is instantly generated from our database of over ten billion records. CARFAX started with a vision - to be the leading source of vehicle history information for buyers and sellers of used cars. Today, CARFAX has the most comprehensive vehicle history database available in North America. Carfax.com is one of the top five websites that consumers turn to for vehicle information, and receives millions of visitors each month. In addition, thousands of auto dealers nationwide subscribe to Carfaxonline.com.

Job Requirements

 
Country: USA, State: Dist of Columbia, City: Washington, Company: Carfax.